The journey of creating The MIV Finest Management Technology at Bao Minh Confectionery Joint Stock Company

Since late 2022, with the support of the GKM Finest Management Institute, Bao Minh Confectionery Joint Stock Company has embarked on a journey to build the MIV Finest Management Gene System—a journey of creation from the roots, where people are placed at the center of all creation and improvement activities.

Step by step, MIV Finest Management Technology and MIV Finest Education Technology have been implemented in practice at Bao Minh, spreading from the leadership team (senior managers) to every manager and employee in each production workshop, and to every individual across the company. After more than three years of steadfast learning and practical application, the “seed” of MIV Finest Management has sprouted and grown strong: Bao Minh is now better managed, more scientific, more disciplined, more humane, and more energized for development.

From this unified MIV Finest Management Gene System, the foundation of elite management—built on MIV Finest Management technology—has taken shape. Through a shift in Tâm Thế and action, Bao Minh has truly transformed itself, steadily progressing on its journey to becoming a finest, humane, and elite Vietnamese enterprise—continuously building five values and five standards in accordance with GKM Technology.

1. In 2023, Creating the Gene System of Finest Management Technology (MIV)

After the company’s leadership team completed the MIV Finest CEO training course at the end of 2022, 2023 marked a crucial beginning in Bao Minh’s steady development journey. The company officially entered into a strategic partnership with the GKM Finest Management Institute, through which GKM transferred the technology of “applying Made in Vietnam Finest Management Technology (MIV)” and MIV Finest Education Technology into Bao Minh’s operational practices.

This was not merely a consulting and training project; it was the start of the process of creating a purely Vietnamese MIV Finest Management Gene System at Bao Minh.

The MIV Finest Management and Education Technology Transfer event opened a new chapter for the company. Under the direct leadership of Assoc. Prof. Dr. Nguyen Dang Minh, Chairman of the GKM Finest Management Institute, management training and practice programs were implemented systematically—helping Bao Minh’s leaders and team understand the spirit of purely Vietnamese management, thereby enhancing overall capability across the organization.

From the initial training sessions and project implementations, the spirit of “learning for real, doing for real, transforming for real” strongly permeated the entire Bao Minh team. Managers and staff gradually embraced a core idea: build good people before building good products, and place people at the center of all improvements.

From this foundation, the MIV Finest Management Gene System and the MIV Finest Education Gene System began to take shape—driving a profound transformation not only in thinking, but also in daily operations, communication, and learning. The entire company established a daily Tam The environment, spreading from production to business branches nationwide. With just 10 minutes of daily Tam The meetings, within a short time Bao Minh employees began understanding and applying the Tam The to their work and lives—creating a new image full of positive energy.

Of course, the journey was not easy. Like many other businesses, Bao Minh faced considerable difficulties when applying new principles of Finest Management in the early stages. However, guided by the motto “slow and steady wins the race,” each manager gradually awakened a desire for self-improvement—proactively changing to bring positive value to themselves, their colleagues, and the surrounding work environment.

Therefore, the journey of building the Finest Management Gene System (MIV) at Bao Minh is not only a story about management technology; it is also a story of transforming people—from the inside out—so the team can collectively strive toward a strong, humane, and sustainably developing organization.

To build overall team capability—alongside cultivating a positive Tam The daily—Bao Minh collaborated with the GKM Finest Management Institute to implement a comprehensive Finest Management Tam The training program (MIV) for all employees. Each day, with just 10 minutes of Tam The practice, the finest Tam The naturally spread to every department and workshop.

The story of Tam The and finest management gradually became part of Bao Minh’s corporate culture—simple yet profound—expressed through a familiar morning greeting:

“A new day filled with a positive Tam The; are you all having a productive finest day?
A new day filled with a positive Tam The; are you all having a productive finest day!”

This learning-and-application atmosphere became a powerful source of energy, inspiring a spirit of change for the better in each Bao Minh member. From memorization to understanding, and from understanding to practice, each person gradually applied purely Vietnamese Finest Management thinking to daily work. This journey not only helped identify and eliminate tangible and intangible waste in each work process, but also created real added value—contributing to improved operational efficiency and affirming Bao Minh’s distinctive management culture.

2023 marked a significant beginning in Bao Minh’s transformation journey—from awareness to action, and from learning to practical application. Training sessions, discussions, and hands-on exercises fostered a new spirit: the spirit of daring to change for the better every day. Though only the beginning, the journey ignited a flame of improvement and streamlining in each individual and department. From here, every member of Bao Minh learned not only to understand, but also to act—collectively creating an efficient, humane, and distinctly Vietnamese work environment.

2. In 2024, Building a Finest Management Tam The across the enterprise

Entering 2024, Bao Minh’s finest journey reached a new level—moving from localized practice to building a Finest Management Tam The throughout the entire enterprise. Beyond training or sharing sessions, the finest spirit became a daily rhythm for every member.

Each morning, the familiar greeting—“A new day filled with enthusiasm, Finest team, more effective!”—resonated as an affirmation of a new corporate culture: proactive, efficient, and full of positive energy.

By applying MIV Finest Management Technology developed by the GKM Finest Management Institute, Bao Minh implemented hundreds of solutions to eliminate waste and numerous initiatives to improve production and business processes. Waste related to waiting time, inventory, rework, and operational and transportation inefficiencies was significantly reduced. Labor productivity increased, and safety and quality standards improved noticeably.

Most importantly, each employee became a “manager” in their own work—understanding and practicing the standards of Finest Management and contributing to building a Bao Minh that is innovative, efficient, and sustainable from within.

Ms. Ngo Thi Tinh stated that at Bao Minh, following the copyright transfer from Assoc. Prof. Dr. Nguyen Dang Minh, the workforce is connected by multiplication, not addition. “Therefore, we always maintain a strong Tam The—unity, sharing, supporting, and motivating each other. When working together, we don’t criticize or belittle each other; instead, we support and contribute to each other’s development so that those who are less capable improve, while those who are talented continue to develop and support others.”

After two years of continuous refinement and application of MIV Finest Management Technology, Bao Minh Confectionery Company successfully brought its traditional sticky rice cake products to demanding markets worldwide (including exports, elevating the position of MBV’s key traditional products internationally). This success further confirmed the effectiveness of applying the purely Vietnamese Finest Management Gene System to businesses in traditional industries.

The foundation of the MIV Finest Management system at Bao Minh spread rapidly. In every workshop and office, employees worked enthusiastically, with joy and pride shining in their eyes and smiles—because everyone was creating positive and sustainable value together. This sentiment was expressed by a manager in a poem titled “Proud of Bao Minh,” with simple yet heartfelt verses reflecting a spirit of dedication.

In 2024, Bao Minh Confectionery Company also marked a significant milestone by officially joining the MBV Alliance—a network of Vietnamese businesses applying MIV Finest Management technology. The MBV Alliance is built on the foundation of transmitting and unifying the Made in Vietnam Finest Management Gene System, combined with the unique professional strengths of each member company.

It brings together Vietnamese-owned businesses sharing a common mission: to cooperate in closing the value chain of key Vietnamese products and services, from research and development (R&D) and production to sales and distribution. This collaboration not only enhances the competitiveness and intrinsic value of each member company, but also contributes to building a strong foundation for the Vietnamese business community—helping businesses overcome the “middle-income trap” and making a practical contribution to the sustainable development of Vietnam and the global economy.

2024 concluded with a profound milestone in Bao Minh’s journey of building a purely Vietnamese Finest Management Gene System. The spirit of “creating good people before creating good products” spread strongly and became the foundation of the company’s new culture. Each Bao Minh member now works not only more efficiently, but also with the Tam The and thinking of a Vietnamese manager—ready to help the company go further with Vietnamese intelligence and spirit.

3. In 2025, Deepening MIV Finest Management Technology (Level 1.5)

2025 marks the completion of the MIV Finest Management Gene System and purely Vietnamese Finest Education at Bao Minh, reaching a higher level than in 2024—Level 1.5. Bao Minh is steadily developing, operating as a finest living organism where each individual is a proactive, creative, and efficient cell. This journey not only aims for growth, but also affirms Bao Minh’s aspiration: to create a finest, humane, and elite Vietnamese enterprise in the era of integration.

In production, maintaining and applying the 5S MIV Finest Management method has delivered tangible results: the factory is scientifically organized, tidy, clean, and compliant with hygiene and food safety requirements. Along with daily Tam The activities and the ingrained Finest Management philosophy, Bao Minh has improved product quality, reduced defective and returned goods to the lowest level in the factory’s history, strengthened customer trust, and affirmed its position as a leading Vietnamese enterprise on the path to sustainable development.

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In business, the results were also highly impressive: revenue and profits increased significantly, opening a new chapter as Bao Minh began exporting products to international markets. The Bao Minh brand has been increasingly affirmed in the public’s mind, especially after appearing throughout the long-running television series “Gentle Sunshine,” with key scenes filmed at the Bao Minh factory. This is not only a source of brand pride, but also recognition for the spread of Vietnamese values.

Notably, in 2025, General Director Ngo Thi Tinh was honored with the title of National Artisan, a testament to her dedication and talent in preserving and developing the essence of Vietnamese confectionery.

When the Vietnamese Finest Management Tam The and philosophy truly permeate each individual, the spirit of support and engagement is significantly strengthened. The operations team not only ensures smooth operations, but also proactively supports and develops personnel for both production and business units.

According to the philosophy of GKM Management Technology, efficiency does not come from individual effort; it comes from better support—because the final result is the multiplication of all departments, and the multiplication of managers who share the same Tam The and sustainable development goals.

2025 also marked the year Bao Minh’s senior management team participated in the MIV Finest Management Forum within the MBV alliance of key GKM businesses. At the forum, General Director Ngo Thi Tinh shared Bao Minh’s journey of applying MIV Finest Management technology, including early challenges.

However, thanks to MIV Finest Management technology, the company created “new people” (with a positive Tam The) in their current roles: workers became managers of their own jobs. They understood the nature of their work, proactively executed tasks, and took responsibility for progress, quality, productivity, and outcomes. After nearly three years of implementation, Bao Minh’s internal strength grew beyond the usual limits—especially in revenue and profit during off-peak seasons, which had previously been considered a structural limitation of the industry.

In the book “Finest Management – The Path to Success in Vietnam” (4th edition), Bao Minh Confectionery Company is presented by Dr. Nguyen Dang Minh (the author) as a typical case study of the effective and efficient application of MIV Finest Management technology in Vietnamese businesses.

General Director Ngo Thi Tinh shared:

“At Bao Minh, following the MIV Finest Management technology transfer from Assoc. Prof. Dr. Nguyen Dang Minh, the workforce is connected by multiplication, not addition. With multiplication, if just one person in that link has a negative or zero Tam The, the entire team’s effectiveness can become zero or negative. Therefore, we always build a strong Tam The—fostering unity, sharing, support, and motivation. When working together, we don’t criticize or belittle; instead, we provide support and assistance so that those with less experience can improve, and those with more experience can continue to develop and spread positive energy throughout the team.”

Based on Bao Minh’s practical experience, it can be affirmed that MIV Finest Management technology is a path to building sustainable development for Vietnamese businesses in particular, and global businesses in general. When the MIV Finest Management gene system harmoniously combines with human Tam The, it becomes a key to unlocking intrinsic strength—helping businesses continuously innovate, improve efficiency, and achieve sustainable growth. Bao Minh’s story clearly demonstrates that with the right Tam The and the MIV Finest Management gene system, businesses can achieve sustainable growth and unlock vast potential in their development journey.

SPEECH ON THE APPLICATION OF FINEST MANAGEMENT TECHNOLOGY AT BAO MINH

by Production Director Mai Dinh Luc

To ensure the increasingly stable development of Bao Minh Confectionery Joint Stock Company, over the past three years, the Board of Directors has made a wise decision to invest in Made in Vietnam Finest Management Technology.

All employees in the company have learned and applied this technology to their daily work, aiming to improve the quality of products and services in their profession. Bao Minh has learned and applied Made in Vietnam Finest Management Technology, an intellectual product of Assoc. Prof. Dr. Nguyen Dang Minh, Chairman of the GKM Academy.

Over the past three years, learning and applying this knowledge in practice has yielded increasingly tangible results. Our goal is “to create better people before creating better products and services.” Therefore, all employees have studied to achieve “genetic unity,” applying that knowledge to daily practice. We have achieved genetic unity—sharing the same goals, the same aspirations, and working together consistently and continuously.

We have developed a comprehensive strategy for sustainable growth. This strategy includes: Mission, Vision, Core Values, and Business Philosophy.

Mission: To preserve and develop Vietnam’s culinary heritage, create genuine value for people, and bring joy, nutrition, and health.
Vision: To become a leading MBV enterprise, leaving a mark of Vietnam on the world culinary map. Currently, Bao Minh has been leaving its mark in countries around the world.
Core values: Positive Tam The, Excellent products, Continuous improvement. These values require employees to maintain a positive Tam The, create excellent products, and continuously improve for growth.
Business philosophy: Adopting a positive Tam The in production and business, using Tam The as a guide, applying finest management technology (Finest Management thinking Made in Vietnam), and pioneering technology.

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(To be continued)

GKM News