SEMINAR ON MBV: COMPLETING THE VALUE CHAIN OF KEY VIETNAMESE PRODUCTS AND SERVICES

 

Với tinh thần kiến tạo sản phẩm dịch vụ Việt dần thay thế hàng nhập khẩu tiến tới xuất khẩu, chiều ngày 21/02/2024, Viện Quản trị Tinh gọn GKM đã tổ chức buổi tọa đàm khai xuân chia sẻ kết nối và đào tạo dành cho doanh nghiệp có sản phẩm và dịch vụ Việt

The seminar was attended by Assoc. Prof. Dr. Nguyễn Đăng Minh, Chairman of GKM Groups and Chairman of MBV International, along with representatives from educational chains, construction and landscaping chains, and guest businesses from various sectors including agriculture, healthcare, handmade products, and handicrafts.

At the start of the program, Assoc. Prof. Dr. Nguyễn Đăng Minh delivered an inspiring talk about the aspiration to build and develop a community of key MBV enterprises aimed at completing the value chain of core, purely Vietnamese products and services. According to Dr. Minh, countries that wish to escape the middle-income trap and become powerful nations all have key products branded as Made in and Made by, meaning they are made in that country by the hands and minds of its people, from research and development to production and distribution. The added value often lies in the stages of product design technology and the design of after-sales and sales processes. Although the production phase is important, if a country or company focuses solely on production, it loses about 80% of the value, leaving only the costs of processing. Continually relying on processing alone presents significant challenges for businesses in increasing their value.

Mr. Minh analyzed that in the past, when we participated in the global value chain, it meant we were able to produce a part or a cluster of parts for export to other countries that controlled the chain, i.e., they produced the final product. When the pandemic broke out, the global supply chain was disrupted, prompting nations to reassess and change their perceptions about exchanging final products with one another. This shift in thinking emphasizes the importance of a country’s strengths in both natural resources and human capabilities. As a result, nations began focusing on leveraging their own strengths to produce final products under the “Made by” label and completing the value chain within their own economies. For developing countries, in particular, it is crucial to capitalize on their competitive advantages to produce final products in order to escape the middle-income trap.

In the past, we viewed foreign enterprises as the ones who controlled the value chain, and we worked to meet their criteria so we could participate in their chain. Whatever they required, we tried to fulfill in order to sell to them. However, if Vietnamese businesses can produce products labeled “Made by Vietnam” and take control of the chain, the role of chain leadership should shift to Vietnamese enterprises. Vietnamese businesses must take charge of the value chain. The aspiration of the nation is for Vietnamese businesses to connect based on the value chain of key Vietnamese products, gradually replacing imports and moving towards exports—revitalizing the country through the intrinsic strength of the Vietnamese people, by producing products and services where we have a competitive advantage.

After listening to Dr. Nguyễn Đăng Minh’s analysis, the businesses present at the seminar were deeply inspired, awakening a sense of national pride and the desire to collaborate in creating increasingly refined and high-quality key Vietnamese products and services, aiming for the shared prosperity of the nation.

Participating in the early spring seminar, Mr. Thoan, Director of Hahawave, a company that produces boats and floating devices, shared that this was his second time attending a seminar on developing the MBV core enterprise community, but he was still moved by the MBV spirit. He acknowledged that completing the MBV value chain is an inevitable trend. However, he emphasized that businesses participating in the chain must have a strong Vietnamese spirit, connecting with each other to create “Made by Vietnam” products that can conquer the world. Beyond revenue and profit, there is also the matter of national pride. Only with this mindset can we overcome the trap of merely participating in the global value chain.

During the seminar, Mr. Trần Nhật Đức, who leads a landscape construction chain, presented the operating regulations of the MBV Network. According to Mr. Đức, MBV is a platform for businesses that share common aspirations but have not yet found their path. MBV serves as the connecting thread for enterprises, built on the foundation of two technologies owned by GKM Groups: The Made in Vietnam Finest Management Technology and The Made in Vietnam Finest Educational Technology.

According to Dr. Nguyễn Đăng Minh, after surveying hundreds of industry associations, it became evident that the businesses within these associations remain loosely connected and are still struggling with strategies for effective operations and management. Business leaders have noticed and pointed out that Vietnamese enterprises seem to lack something crucial in their management technology, particularly in sustainable management technology that addresses the practical challenges faced by Vietnamese companies. The MBV Network aims to address these shortcomings by unifying around The Made in Vietnam Finest Management Gene. This management gene system has been successfully developed and applied in many Vietnamese enterprises and has proven effective across various industries and business sizes.

When all businesses within a value chain operate under the same management gene, it’s akin to computers or phones running the same operating system. This unified approach allows businesses to connect on a common platform, speak the same language, think along the same lines, and act towards the same goals. With The Made in Vietnam Finest Management Gene, we establish a consistent connection through the Gene of Tâm Thế Management. This gene system enables businesses to create value for themselves, for the entire chain, and for other enterprises through genuine, effective actions. Effective implementation of the Finest Management Gene of Made in Vietnam is crucial and mandatory for maintaining competitive pricing, continuously improving quality, and ensuring efficiency.

In addition to the Tâm Thế Management Gene, The Made in Vietnam Finest Management Technology includes seven other genes that help businesses not only manage and operate efficiently on their own but also facilitate genuine connections throughout the chain. This leads to enhanced product quality, reduced production costs, and more efficient supply chain management for the final product.